Helping You Make More From Email Marketing

Helping You Make More From Email Marketing

Email marketing allows you to reach more customers, more quickly and more effectively than any other medium. The speed, flexibility, and reach of email, combined with its high response rates and low cost, means it has the potential to be  the most powerful marketing communications tools available.

Creating successful email campaigns requires an understanding of a wide range of issues, covering everything from legal (who you can send email to) and technical aspects (how to maximise the chances of delivery), to strategy (what your aims are and how best to achieve them), and design considerations (building messages that reflect your brand and drive results).

Getting it wrong could not only waste time and money, by vastly reducing the effectiveness of your campaigns, it could also damage your reputation and customer relationships, and may even be breaking the law.


Learn From the Professionals


With our experience in delivering successful email campaigns we know what works, and more importantly, what doesn't. Our one day course covers all you need to know about developing effective email marketing campaigns, enabling you to avoid the pitfalls and deliver impressive results.

The course is suitable for anyone looking to maximise the contribution of email marketing to their organisation, whether the objective is to generate sales, build awareness or increase customer loyalty. We'll show you not only what makes a good campaign, but also how to measure it's impact on your bottom line.


You'll learn how to:

  • Manage and grow your mailing lists
  • Understand the technical challenges of email delivery
  • The benefits of sending both HTML and Text only emails
  • Avoid being classed as spam and stay within the law
  • Develop an email strategy to meet your business objectives
  • Design campaigns that enhance your brand and deliver results
  • Track the effectiveness of your campaigns and show their value
  • Test and refine your campaigns for maximum impact

Topics covered include:

  • Introduction to email marketing
  • Guide to the rules and regulations
  • Data management best practice
  • Maximising email delivery
  • Planning, strategy and objective setting
  • Creating relevant and engaging content
  • Designing emails that deliver results
  • The Importance of personalisation
  • Integrating email with other activity
  • Handling responses
  • Generating sales form your campaign
  • Tracking and reporting results
  • Analysing and improving performance

The course is presented by experienced email marketing Lee Callender who’s experience and knowledge has been built up delivering many hundreds of campaigns across a wide range of industry sectors. You will be provided with a course pack with copies of the slides used and more detailed information on the topics covered.

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