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How to build your email list

If you have a database of past, present or future customers who have provided you with their details (or have 'opted in') there is no reason why you should not keep them up to date with your offering via email.

The prospect of sending an email newsletter, or email blast can be daunting, but if you take into consideration that the average conversion ratio on email tops the 2% mark, the time is very well spent.

Your most important resource is your data. By harnessing your data, be it new or existing, you can maximise sales and garner interest in your product.

Building your email list

The first thing you need to look at is your web site. Do you have a sign up form on the home page? If not I would recommend you get one implemented immediately.

Secondly look at your networking resources. Networking events, trade shows, meetings etc. In general you will be gathering a number of business cards on a monthly basis. Add them to your database - contact them shortly after you meet. By keeping in touch you may find you have something they are looking for - now or in the future. And don't forget that email is viral - people pass it on.

Thirdly, accounts, administrative & maintenance personnel are generally sending emails on a daily basis. Adding a link to all your company email signatures increases your exposure and, for no cost, is a great method of gathering data with every message sent.

Even if you just follow these very simple opt in, (and very importantly, cost free), methods of gathering data, you will be well on your way. Email marketing doesn't have to be scary, nor does it have to be costly.

Across all marketing mediums, email provides the highest return on investment. If you use a system like Mail Magic there are many benefits, but there is no reason why you shouldn't have a go yourself in the first instance. Just follow the law, I have added a link here for the Information Commissioners rules.

Here link to go to the next hint and tip

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By Lee Callender
Thursday, 02 June 2011 10:09
Catagory: Data
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