Displaying items by tag: Email marketing help
Thursday, 13 October 2011 09:54

The use of video in emails

A lot of email marketers are curious about experimenting with the use of video within emails. Although this can create some outstanding and terrific effects, in reality the technology just is not there quite yet.

There are some companies out there which claim to provide up-to-date ‘technology platforms’ which are able to stream your videos via email, however it is not the server which is usually the problem, it is the majority of target audience members who only use very standard email clients, such as Hotmail and Yahoo.

So, the most reliable method to ensure large deliverability of a video clip is to embed it within a website or microsite, and forward traffic to it via a direct link within your email. By selecting this method you are able to guarantee that you can reach all your selected recipients and not simply the ones who have access to selected options for receiving videos.

 

For more help and advise on putting a video within your email marketing call one of the team on 0845 1770508

Published in Design
Wednesday, 12 October 2011 14:16

Building your Opt-In database

An opt-in database is the backbone of any successful email marketing campaign, regardless of whether it is a contact base of your target audience or business-2-business.
Key hints and tips for building a high-quality database to maximize your campaign response:

1. Identify your touch points

A touch point is an opportunity for potential customers to come into contact with your business and therefore a chance for you to capture their contact information, such as inviting them to ‘opt-in’ to sign up to your company email newsletter, download free information or a promotional voucher.

There are a few fundamental touch points for any company such as the website homepage, content pages, email marketing campaigns and daily communications e.g. networking.

2. E-newsletter

There are many different advantages once you have collected your opt-in database, one of which is that you can send them regular e-newsletters which all of your contacts have chosen to receive and therefore will relish your regular email communications.

Your e-newsletter will also give you a gateway to build a relationship with your contacts, as well as keeping them up to date with business developments and exclusive offers.

 

For more Ideas on how to create your email marketing strategy call one of the team on 0845 1770508

Published in Data
Tuesday, 11 October 2011 12:16

How to Test your Subject Lines

A vital part of your campaign process should be to split test your subject lines. The process of split testing is to create two different subject lines and email them to two selected samples of your target audience, after which your measure which one is the most successful and therefore which is then the subject line you send out the remainder of your contact database.

How do you know if you have been successful?
Measuring success really depends on what the main aim is of your email campaign. If your objective is to raise awareness, brand a message or running a teaser, where you do not have a direct call to action, your measure of success will be your open rate i.e. who received your email and out of those who actually opened it.

However, if you’re aiming to drive traffic to your website or specifically targeted landing pages using links within your email, you could opt to measure the click through rate of your split test i.e. how many of those people who opened the email, proceeded to click on one of your links.


If your email campaign has one simple aim, for example, to make recipients purchase a product online or to subscribe to something like an e-newsletter on a website, you may decide to conduct more extensively into the results of a split test.
All of these different measurements will hold value in your campaign, it is simply down to you as to how much detail you wish to go into and how much time you have to allocate to testing.
Subject lines should be tested on a regular basis as what will be successful one month will not work in a couple of months time.

Make sure you carry out tests for each different campaign and at a regular frequency to ensure you always get the most out of your campaigns.

For more help with subject lines why not call one of the team at Mail Magic on 0845 1770508

Published in Delivery
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