Displaying items by tag: growing a database
Tuesday, 11 October 2011 11:50

Increasing your Subscriber Database


Here are some of Lee's top tips on increasing your subscriber database...

Forwarding your emails to a friend
Every time you send an email you have the chance to grow your subscriber base. This is done when your recipients are encouraged to pass on your message to their friends, family and colleagues.

Useful hints and tips

1. Make sure you include a clear and eye-catching ‘forward to a friend’ link within all of your email campaigns. However, do not simply rely upon your recipients forwarding your email as this does not allow you to successfully and correctly track your open and click through rates.

2. Make sure that the forwarded form of the email has a ‘friendly from’ of the referring friend or else it could end up in their spam folder.

3. It is important that your forwarded email has a ‘referring message’, such as ‘Sarah thought you might enjoy this email’
 
4. Always send test emails. This way you can ensure the forwarded emails appear exactly as you want them too.


5. It is vital to include a ‘sign up’ link in your email to allow the friends of your initial recipients to complete a form which can then be added to your contacts database


6. To grow your recipients base quickly and successfully your email campaign and message needs to be interesting and relevant.


7. Ensure that your message has been designed with the recipients in mind and is something they will enjoy sharing with people they know.

8. Utilizing social networking sites is a must. Use these links to witness an extremely effective and efficient way of spreading your virtual message and making new contacts.

For more ideas on how to increase your database why not call one of the team on 08451770508 and see how we can help you!

Published in Data
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