Displaying items by tag: subscriber
Wednesday, 12 March 2014 15:37

Your email marketing and your squeeze page

What is a squeeze page?

A squeeze page is where you will house your opt-in form and it will also act as a place for your contacts to be able to locate you, see and analyse what you are offering to them and then make the choice to either become a subscriber or not.

The main function of a squeeze page is to attract your customers and encourage them to take action such as subscribing to you list and therefore it also acts like a sales page. As your call for action is a key element in building a high performance squeeze page you must ensure that it is located in a prime location and pushes your visitors to perform the act you wish, like filling out your opt-in form. It is important that you clearly direct the visitors of your site to complete their name and their email address, and if you are using a double opt-in) asking them to verify their request to be on your contact list.

Although your squeeze page is going to act the same as a traditional sales page in the way it motivates your visitors, it is the structure of your squeeze page which will be very different. Whereas a traditional sales page is designed to provide as much information as possible about whatever product or service is being sold, with the main goal of converting a visitor into a consumer, a squeeze page is very different.

A squeeze page does not ask a visitor to decide whether or not they are going to make a purchase or attend an event etc, you are simply instructing them to join your mailing list, with the reward of a either a free product or discounted item. When you are creating your squeeze page it is important that you keep your market in the forefront of your mind, and then build the page under a particular problem, need or query.

It is important to take the time to analyse your market when thinking about what incentive you are going to offer. Competing offers is also something which will need your attention so you are able to produce a product that is not only in demand, but is also going to entice your target audience.

In summary, a squeeze page needs to be clear to navigate, have a basic structure and contain a persuasive offer. 

Published in Training

There are numerous methods you can employ to try and encourage people to subscribe to your list, as well as things you will need to carry out to prevent people from wanting to unsubscribe to your list.
It will also be important to avoid any potential problems with the law as well as your ISP (internet service provider). You will find there are several laws and rules which you will need to abide by in order to protect the privacy of your consumers from receiving spam and unwanted emails.
Emailing as a medium for marketing has become extremely popular due to its low cost, which has led to many companies seizing the opportunity to distribute vast amounts of promotional material into peoples email inboxes. However, using an opt-in list enables you to avoid annoying the recipients as they will have chosen to receive the information being sent out. By subscribing or opting-in they have given their consent to be on the list. But, it is essential that you provide a clear opt-out option so they are able to unsubscribe at any time as there may be occasions when an email address has been provided but the owner did not wish to subscribe.
You should always ensure than maintenance is carried out on your list to ensure that it is clean and manageable. There are many different ways in which it can be organised making it an invaluable tool for targeted marketing.
Ensure that you abide by the many different laws concerning email marketing and your business is completely legitimate and clean. You will find that your reputation will become one of your key tools when securing sales. Below you will find 3 things you should aim to avoid when emailing out to your list:

 

1. Keep track of your unsuccessful sends
Your unsuccessful sends are those that do not make it into the intended inbox, and therefore bounce. A bounced email, or undeliverable message, happen for various reasons such as the server used was busy at the time, the recipient email inbox was full or you do not have the correct email address, either misspelled or invalid.
Ensure you update your list by putting a note on all the ones which bounce and then delete the email account from the list. This will guarantee that your have correct statistics and records regarding those who are successfully receiving your material.

 

2. Always provide unsubscribe options
You should always include two unsubscribe options for your recipients, one on your website and one in the actual emails you send out. An unsubscribe request should always be dealt with as soon as possible, because if you do not take them off the list and keep sending out messages they have the right to report you as a spammer, which can lead to you and your businesses getting into quite serious trouble. Being blacklisted by the authorities will result in you losing many current and potential subscribers.

3. Do not send out shocking or disturbing content
An email address does not provide information regarding the owner such as age and therefore the content of your emails should always be considered with this in mind. Your emails should always stick to the nature of your company, website, products and/or services.

 

By following these tips you will be able to have a strong and healthy relationship with your mailing list.

Published in Delivery
Wednesday, 26 February 2014 13:44

4 Ways to Earn Your Subscribers Trust

Although there are many different methods to protect our email inboxes from being spammed, there are those who subscribe to email lists which promote products, services and sites. The majority of this is done because the subscriber wants to receive more information about what these sites offer and they expect to be kept up-to-date on their interests and what’s new in that particular field.
Businesses that have this type of consumer are extremely lucky. The main element is to earn the trust of these individuals. Once you have the trust of the consumer, you also have their loyalty.
A lot of internet users employ various tools to keep their email accounts spam-free and some internet providers and email service providers offer spam protection and some even screen your emails for you.
With an opt-in mailing list, your intended receiver will be able to view and read exactly what you have sent them, which makes it a far more successful method to transfer your information. In order to do this you have to obtain permission first from your intended recipient and in order to do this, you must also obtain their trust. The internet is know for its lack of privacy and so getting the trust of a potential subscriber you do not know is quite an achievement.

 

For a fast build up of your opt-in list you need to earn that trust quickly. The quicker this is done, the quicker people will hear about your site and the quicker your business will grow.

 

  • Obtaining your customers trust should be a simple and straightforward operation if you have an honest and legitimate business. People often rely on those they know and know what they are talking about.
  • Demonstrating to your customers that you know what you’re talking about will work wonders in getting them to trust you. Additionally, providing them with guidelines and useful tips will further emphasis that you know what you’re doing.
  • Providing guarantees for products and services you are selling will prove to your customers that you do believe in what you are selling.
  • Clearly showing an opt-out option to your mailing list will erase any worries a potential customer has about joining an opt-in list and prove that you are not trying to trap them. Also guarantee them that you will not pass on any of their information to third parties.
Published in Delivery
Wednesday, 15 January 2014 14:06

Making friends and influencing others

It is somewhat obvious that every single time you send out an e-newsletter, it is an opportunity for you grow your subscriber database.
The most successful email marketers understand this and use it to their advantage and grow their prior permission database the new, fresh, interested contacts every time they email out.

 

How is this done?
Although the techniques are very simple they are very effective. Basically, the more interesting and relevant the content of your newsletter and email messages, the more effective the techniques listed below will become.

 

1. Take care of the dodgy Unsubscribe link
Some email spammers actually set up their unsubscribe links so that when a unsuspecting recipient clinks the link, they are submitting their email for more spamming rather than unsubscribing like they think they are.
Therefore, it is no surprise that some people distrust unsubscribe links and if your recipient wants to subscribe, but does not wish to use the link you have provided, it is logical to think that they will click the ‘junk’ button in their inbox (19% of email recipients click the ‘junk’ button believing this will unsubscribe them).
Being reported by ISP’s as ‘junk’ is something you really need to try and avoid as it can result in your email campaigns becoming blacklisted.
In order to overcome this problem simply follow step 2.

 

2. Win your recipients’ trust
The main way to influence the behavior of your recipients is to convince them you are a legitimate organisation by providing them with a credible and trustworthy ‘unsubscribe’ link.
Using Mail Magic allows you to customise your own unsubscribe page, allowing the recipient to clearly see it belongs to you as the sender and not some generic link which could go anywhere.
By branding your unsubscribe page you will give it both weight and credibility in the eyes of your recipients.
So, employ this technique and you will not only protect your credibility as an email sender but you will also preserve your deliverability rates.

 

Making friends
In order to grow your database with each email campaign you will need to prompt your current recipients to forward your information to their friends, colleagues and family members. Your information needs to go viral.
Such viral marketing has become big news on the internet over recent years with large high street brands employing it to circulate their special offers and promotions across the country, and the great thing it, it doesn’t incur any additional marketing costs.
So be sure to prompt this behavior from your current recipients by clearly having a ‘forward to friends’ option in all your email messages.
Another must it to have a clear ‘sigh-up’ link in your messages so that those who do receive your forwarded emails know exactly where they can sign up for future campaigns.

 

Yes, size does matter!
A recent study into the size of contact databases found that when an email marketing campaign is sent out to a contact list of 500-5,000, the average non-open rate is as high as 69%. That leaves an average open rate of just 31%.
The study then looked at campaigns which were sent out to a far smaller list of just 50-500 contacts. It was found that in these more targeted campaigns the non-open rate dropped to 61% meaning that the open rate increased by 8% to 39%.
From these results we can conclude that the smaller, more targeted, niche campaigns which contain more relevant content, rather than bulk information, are welcomed more by the recipients.
To check this theory a contact database of over 5,000 contacts was tested. The results found that the non-open rate rose to a high 74%, leaving a miniscule open rate of 26%. However, when the vast number of contacts is considered, an open rate of 26% should be celebrated.
Things to remember
So, the overall message is that it is not important to email both small and large volumes of recipients. What is important is that you need to consider and apply highly targeted information and messages to both large and small groups.
Segmenting your data, relevant and fresh content, dynamic subject lines should be carefully planned out every single time.

Published in Data

Do you know exactly how many emails you sent out in your last email marketing campaign? Now, do you know how many people actually took the time to open it and read what you had to say? Many have found that sometimes there can sometimes be a significant difference.
An email reactivation campaign can be just the answer. Not only will it help you clear out all the inactive email addresses you have, but it will also enable you to re-energize your emailing list and reclaim some of the expenses you invested when acquiring the email addresses in the first place.
How reactivation works
Your ESP will be delighted when you send out millions of emails for each email marketing campaign, however it may be that you are actually damaging your sender reputation and spending money unnecessarily by sending out emails to people who do not open or act upon them.
Although they may have signed up to receive your emails at some point, they may not be using the same email address now and the mail box has been abandoned, but you have not noticed. Internet service providers will not register something like this and therefore the email will still try to be sent.
Some employ these ‘dead’ email addresses as spam traps which monitor your ‘list hygiene’ and sender reputation. The dirtier your email list is the more likely it is that you will be hunted down and your emails will be sent to junk folders or blocked.
By looking at your contact list you should be able to see which email addresses are dead, who deletes your emails without opening them and who is still interested in what you have to say but for some reason no longer feels compelled to open them.
A reactivation campaign is going to recognize which email addresses you are able to delete from your emails list without the risk of losing live ones and therefore re-establish your connections with previous consumers.
Everyone knows you get the best reactions from your newest email subscribers and so apply these tactics to re-engage and re-entice the inactive contacts on your list rather than spending more money on replacing them.
How to spot your inactive email subscribers
This requires some time being spent on your database. Look at your analytics and build a segment list for all those who have not opened an email or clicked on a message for more than six months. Then send these email addresses a message with the subject field along the lines of ‘We miss you!’ Take pleasure in groveling for them to come back, and include a special offer as extra temptation.
For all those that respond, keep these addresses on your list as active and send them another message saying something like if they do not respond within one week they will be removed from your mailing list. Be firm and if they do not get back to you, remove them. Although this might seem like the opposite of what you are trying to achieve, a smaller more vital list is going to do more good for the overall result of your campaign.
Keep your subscribers interested
Below are a few steps you can follow to re-engage your emailing list and keep them all energized:
Ask them what they want
Although you may have heaps to offer, it is no good if your recipients are not getting what they want. Ask them to questions about what they would like to receive and see how interest is renewed.
Make them an offer
Whether it is discounts, free samples or new products, any offer you can think of will work wonders for renewed interest.
Incentives
Ask your recipients to update their profiles and provide an incentive for them to do so. But be careful, if your incentive is too good people will simply reengage only to hit the spam button and you will become blacklisted.
Threaten a break-up!
Tell your recipients that if they do not open your emails you are going away. It might seem extreme but it should evoke some response. Let them know that if they don’t make you aware they are there, you will drop them from the list.
See what they’re thinking
Asking your readers to fill out simple surveys or questionnaires, with a small incentive, can enable you to find out how they feel about the information you provide and how frequently you send it.
Spice up your format
Look at the format of your emails. Are they too long? Too wordy? By changing up your format you should be able to catch the eye of your recipients once again.
By investing this much effort in your database you will be able to reengage with a vast amount which will enhance your deliverability rate as well as achieving a higher return on your investment.

Published in Delivery

Achieving a strong and healthy relationship with your subscriber is one if the most essential tools for online success.
This relationship is essential as it has the power to make all the difference between you making a sale, or losing it to a competitor. It is the same in the offline world as well. If you needed your car fixing and had a friend who quoted a price and a stranger who quoted exactly the same price, you would always choose the friend. This is because we would always rather give someone we know our businesses rather than someone we didn’t.
The world of email marketing can be extremely competitive and so when two marketers are promoting the same product or service, it can all come down to the relationship you have with your readers.
For example, during a significant online launch which saw high ticket items being sold, a large number of marketers will be sending out emails to their subscribers. The majority of the marketers will be offering additional bonuses in an attempt to ‘bribe’ their readers to purchase through their affiliate links. At times there will be 3 or more marketers pitching exactly the same offer with a comparable value. So, if you place yourself in the position of your subscribers, why should they buy from you in comparison to all the other marketers?
It all comes down to the relationship once again. If you have a strong relationship with your subscriber they will be on your side, so to speak, especially is you are trying to win a competition with your rivals.

 

How to achieve a strong connection with your database:

  1. Communicate with your emailing list frequently. Do not email your subscribers only when you are promoting a product. Send them information you think they would find interesting and updates about relevant material.
  2. Show them that you care. Employ tools such as questionnaires to find out about their needs and concerns. Find out what they would like you to provide for them to assist them with their own businesses.
  3. Send out gifts. This does not have to conform to the conventional idea of a present. Send out free reports, blog post templates or even graphics, something they will find useful and beneficial.
  4. Show your human side. Allow your subscribers to see your human side, let them know details about your personal life. People respond well to people and letting your subscribers know who you are will do wonders for your relationship as well will not only thinking of you as stale emails, promoting products.
  5. Teach them. Providing your subscribers with valuable and educational information will put you in the role of teacher and they will listen and trust you. This will come in extremely handy when you specifically want them to listen to you and buy exactly what you’re selling.
Published in Data
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