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How to increase your deliverability rate (Part 1)

Knowing how your emails will be judged by their recipients is essential and there are numerous elements which can influence this. So here are some top tips which can help you maximize your deliverability rates:

  • Make sure you use an authentic domain name.
  • Send your email messages at a regular rate. Emailing from a consistent IP address enables you to build your reputation with the ISP’s. By doing this you will additionally avoid the threat of an ISP blacklist affecting your daily emails which are sent from your business domain.
  • Ensure the emails are sent from a ‘friendly’ email address which can be seen in the message header and not a string of numbers.
  • A privacy policy opt-in statement should be seen and be sure to declare your sender identity and how the information you are collecting is going to be used.
  • Only communicate with email addresses who have given you their prior permission.
  • Use a positive ‘opt-in’ box in order to gain permission to email contacts.
  • Send a ‘non-commercial welcome email’ as a way to confirm the validity of email addresses and your permission to email that address.
  • A welcome message can be used as a method to invite new contacts to add you to their ‘Trusted senders’ list within their inbox. They could even add you to their address book once a relationship has been built.
  • Think about employing a ‘double opt-in’ for brand new contacts. The welcome email will need the contact to click through to a designated link and confirm their details as well as their consent.
  • Make sure your opt-ins are gathered off-line, this can be via customer care, sales teams, networking and registration cards.

For further advice see our next installment of top tips entitled ‘How to increase your deliverability rate (Part 2).’

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By Lee Callender
Friday, 11 October 2013 12:57
Catagory: Delivery
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