Displaying items by tag: spam
Wednesday, 12 February 2014 13:46

Become an Authority Figure

Often, when you see people in the street they simply look like an average, everyday individual, but put them on a podium and ask them to talk about something the know, understand and have passion for they all of a sudden have an air of authority surrounding them.
In order to succeed within the field of internet marketing, you too must have this passion and understanding to project a strong credibility to your subscribers and establish yourself as an authority in your particular niche market.
Consider talking about making profit through a product launch. You have to be able to let your subscribers know about your credibility before or after they have opted in to your emailing list.

 

Here are 3 simple ways to establish your credibility:


1. Talk about your online and offline experiences
Whether you have run a business online before or have previously been successful in sales and marketing in an offline business use this to prove you have personally accrued the skills to be successful in this field.
2. Visually prove how much money you have made
Show your subscribers’ screen-shots of how much money you’ve made online or images of cheques you have earned. If you don’t have these resources use photographs of well-known marketers you have had your picture taken with.
3. Let others sing your praises
The power of positive testimonials is absurd. Gather as many strong and flattering testimonials as possible to prove you provide good and consistent results.
With some people it takes time to earn their respect and so a few emails may be required for them to recognise your skills and capabilities. One method of building up your credibility over time is to put together an e-course or a newsletter which will then be sent to your subscribers over the course of a couple of days. The material you send will need to be educational, which will establish you as an expert on that subject matter. As long as the subscriber reads your material over a period of time, whether it be daily or weekly, you will slowly be able to earn their respect and seal of approval.

 

What NOT to do
Building strong relationships with your subscribers’ takes a lot of time and care, so it is important that you do not commit these 5 email marketing mistakes;
1. Spamming
You must make sure you never, ever spam your mailing list. Although they will have given you permission to email them, spamming is a completely different matter. Emails should always be sent at carefully, thought out intervals.
2. Only email them when you are selling
A good email marketer will know what their subscribers do not want to receive emails which only sell. Your subscribers will want to benefit from being on your list by receiving valuable and educational material as well as your sales pitches.
3. Rushed emails
One of the biggest errors to make is to rush your emails. Your subscribers will be reading the material you send out and for them to be able to spot spelling, grammatical and factual errors is a big no! This will not only make you look unprofessional but it will also make you lose their respect. Nothing could be more embarrassing than spelling someone’s name wrong or making a mistake on your affiliate links.
4. Leaving long periods between emails
This is like the opposite of spamming. Not keeping in touch with your subscribers will not only make you look lazy and un-committed but there is also a chance that they will forget who you are.
5. Failing to relate to your subscribers
Some email marketers get too carried away when a new product launches and email to their entire mailing list, forgetting that the product in question is not going to relate to every single one of them. For example, there is no point in selling cat food to someone who does not own an animal.

Published in Delivery
Wednesday, 27 November 2013 16:01

The cost of using ‘Free’

The rules about using the word ‘free’ within your marketing emails is somewhat ambiguous as using it in the wrong context can have some damaging implications. 

Employing the word ‘free’ in email marketing campaigns may result in emails being caught within spam filters. However, far more serious implications include your emails violating the CAP code. 

CAP code 32.3 states that ‘Promoters should not describer an individual element of a package as ‘free’ if the cost of that element is included in the package price’. 

Additionally, under the CAP code, you are unable to advertise a special promotion as ‘free’ should the consumer need to buy an item or service to be provided as the free item. An example of this is that a mobile phone operator is unable to state their consumers are provided with a ‘free’ handset if they are obligated to buy the airtime to go with it. Therefore, employing the word ‘inclusive’ is far safer than using the word ‘free’ when trying to describe a package deal.

Published in Legal
Tuesday, 12 November 2013 12:10

Get Protected

Do you know who is held responsible when a marketing email is sent to someone without gaining their permission?


Locating new contacts is a continual task for email marketers and the need for band new, current prospects to supply the marketer’s requirements is unquenchable. However, some people are not 100% sure about where a marketer stands in regards to the DPA compliance regarding the data they buy-in or rent. Exactly who is legally responsible if an email campaign is sent out to a hired list which has been accumulated either by unfair means or illegally?


The reoccurring issue of SPAM persists in bothering the privacy regulators, the marketers as well as a significant number of customers. Within the market of data there are numerous non-legitimate supplies of email data which are being offered either on a hire basis or available to purchase. However, it is these sources which feed the illegitimate email marketers with the contacts which they need.


Where does the cycle end? The UK’s Information Commissioner’s Office has released its advice and guidance regarding marketing via electronic media including a blunt and stark warning to the marketers themselves. They have stated that email marketers shall be held fully responsible as the ‘instigators’ of the campaigns should the data they use be proved to have been gathered by unfair methods.


Similarly, the Advertising Standards Authority is also indifferent when it comes to the marketers. In their eyes also, it is the client’s responsibility to ensure that the data they chose to use is legitimate. A customer must ‘opt-in’ to receiving email communications from 3rd parties. Therefore, should you be offered an email database be sure to see evidence of ‘opt-in’ procedures.

Published in Spam
Tuesday, 08 October 2013 12:37

Your email deliverability

Fundamental guidance to enable you to maximize your email deliverability rate
All successful marketers understand the importance of their messages reaching the intended targeted recipient containing the most interesting and relevant information and an efficient inventive execution.
Once you have these elements mastered your print adverts, inserts and mailing pieces will all be read and quickly responded to. However, although email marketers do not have to be concerned about their ads being in print or being delivered by the postman, they do need to be concerned about other unique elements.
An email marketer has to be able to understand their email deliverability as this cannot be taken for granted. If an email is not successful in reaching the intended inbox, it will not be read.
SPAM
Emails which are sent to an inbox without obtaining prior consent are known as spam. Vast amounts of spam are sent out every day and often to addresses which have been ‘harvested’ and it is an accepted fact that between 85% and 95% of all the email traffic worldwide are unsolicited. This large number of unrequested email has a significant impact upon the email marketing industry.
Regarding capacity requirements, it costs the Internet Service Providers or ISPs, such as AOL and Hotmail, very large sums to process. Corporations are also confronted with the concealed costs of lost productivity when handling unwanted emails. Then it is the consumer who has to deal with the cost of being a victim to these fraudulent and illegal scams.
It is no surprise to see why the email industry has made it their number one priority to reduce and then finally eliminate the mammoth volume of unwanted email traffic.
How does this affect marketers?
Although it is all well and good for ISPs to try and eliminate spam emails it does cause a few issues for email marketers, such as their legitimate emails being blocked even though they have been requested and prior consent has been obtained, which means that email marketers may be paying for their messages to be created and sent without them actually being delivered.
Your email delivery rate can be hugely impacted by the extent to which your emails are blocked.
There are a few different methods a marketer needs to know in order to maximise their emails delivery rate. The first of these is obtaining the correct ROI or Return on Investment.
How do emails get blocked/filtered?
In order to be sure that you increase your delivery rate, it is important to have a basic understanding of how ISPs analyse and label emails as spam.
Major factors which affect your deliverability
There are two vital factors by which an ISP judges an email and the sender and decides whether or not it will permit your marketing information to be successfully received into the intended inbox.
The first is authentication, which refers to whether the email has actually been sent from who it appears to be from and the second is reputation, which looks at the standards of behavior of the email’s sender.
1. Authentication
ISPs employ 3 main protocols in order to validate the identity of the email sender regarding the email being sent. These are domain keys, sender ID and Sender Policy Framework (SPF). These tools enable an ISP to confirm an email has been sent from a server which is who they claim to be and that they are authorized to send it.
2. Reputation
A spammer does not take time to build relationships and reputations with ISPs, in fact they make all the effort they can to do the complete opposite and stay invisible from them and undercover. Therefore, email marketers who make an effort to be known to ISPs and build relationships with them and adhere to their rules are able to please filters, gain a white listed status and become fast tracked into the intended inboxes.
Although these two protocols are essential for high volumes of successfully sent emails, there are a few others we can mention such as feedback loops, Goodmail, white lists and black lists.
Feedback Loops
Use an ESP (Email Service Provider) which is signed up to receive ‘Feedback Loops’ on the major ISPs, which include Hotmail, AOL as well as Yahoo.
A ‘Feedback Loop’ is something which enables the ISP to send an unsubscribe email to your contact database when a receiver of your email clicks on the ‘Report spam’ button. It also enables your ESP to save the recipient who made the complaint from receiving any future messages, and therefore avoid any repeated complaints and as a result protecting your reputation.
Certification
RPC or return path certified enforce very strict standards and guidelines which they must abide by for their senders in order for them to receive accreditation. Email senders which are accredited are able to benefit from definite delivery into targeted inboxes, as well as functionality regarding enabled links and images.
Black Lists
Black lists, sometimes referred to as block lists, are basically databases of IP addresses, servers and domains which have all been reported at one time or another and therefore have been identifies as spam. Every ISP is able to check an email in real-time against these database and choose whether to reject or accept it.
Is the sender of the email judged on the content?
Some of the over-riding factors regarding the filtering and blocking of emails by ISPs is sender authentication and reputation. However, an ISP is also able to employ content filters for the emails which have been accepted. A content filter reviews the content of the email according to a set series of rules which then creates a ‘spam score’. Any email which gets a spam score over a certain number will then be delivered into the Junk Mail inbox.
Good ESPs are able to make sure that your email template and content will receive a low spam score.
Some of the vital factors to consider avoiding when designing your email and content are:

  • Large images or a high volume of graphics compared to the volume of English text.
  • A high number of different colours for text, fonts and links.
  • A high ratio of links to number of words.
  • Ambiguous subject lines.
Published in Delivery
Wednesday, 05 October 2011 07:49

How to avoid the spam folder

How to avoid the spam folder


Spam filters can be a real nightmare when you are engaging in an email marketing campaign. However if you follow the 4 key tips below you should find your campaigns have a better success rate.

Overuse of graphics
It is important that you do not ram your email full of images. Ensure that the bulk of your core message is communicated to your audience in readable text.

Colours and fonts
The saying ‘less is more’ is true when it comes to avoiding spam. Stick to simple and attractive fonts, text colours and links.

Suspicious subject
Make sure your message is clear. Email filters are not fans of suspicious subject titles, especially those which include danger words such as ‘free’ and ‘special offer’ and therefore should be avoided at all costs. Exclamation marks are also something to give a wide berth.


Selecting links
Do not use links which are not necessary. Keep the number of links you use relative to the word count in your email and also guarantee that they work before sending it out. 

If you have any questions or require more information please do get in touch with one of the team here at Mail Magic on 0845 1770508 or email me personally at Lee@mail0magic.co.uk

Published in Spam
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