Displaying items by tag: unsubscribe

There are numerous methods you can employ to try and encourage people to subscribe to your list, as well as things you will need to carry out to prevent people from wanting to unsubscribe to your list.
It will also be important to avoid any potential problems with the law as well as your ISP (internet service provider). You will find there are several laws and rules which you will need to abide by in order to protect the privacy of your consumers from receiving spam and unwanted emails.
Emailing as a medium for marketing has become extremely popular due to its low cost, which has led to many companies seizing the opportunity to distribute vast amounts of promotional material into peoples email inboxes. However, using an opt-in list enables you to avoid annoying the recipients as they will have chosen to receive the information being sent out. By subscribing or opting-in they have given their consent to be on the list. But, it is essential that you provide a clear opt-out option so they are able to unsubscribe at any time as there may be occasions when an email address has been provided but the owner did not wish to subscribe.
You should always ensure than maintenance is carried out on your list to ensure that it is clean and manageable. There are many different ways in which it can be organised making it an invaluable tool for targeted marketing.
Ensure that you abide by the many different laws concerning email marketing and your business is completely legitimate and clean. You will find that your reputation will become one of your key tools when securing sales. Below you will find 3 things you should aim to avoid when emailing out to your list:

 

1. Keep track of your unsuccessful sends
Your unsuccessful sends are those that do not make it into the intended inbox, and therefore bounce. A bounced email, or undeliverable message, happen for various reasons such as the server used was busy at the time, the recipient email inbox was full or you do not have the correct email address, either misspelled or invalid.
Ensure you update your list by putting a note on all the ones which bounce and then delete the email account from the list. This will guarantee that your have correct statistics and records regarding those who are successfully receiving your material.

 

2. Always provide unsubscribe options
You should always include two unsubscribe options for your recipients, one on your website and one in the actual emails you send out. An unsubscribe request should always be dealt with as soon as possible, because if you do not take them off the list and keep sending out messages they have the right to report you as a spammer, which can lead to you and your businesses getting into quite serious trouble. Being blacklisted by the authorities will result in you losing many current and potential subscribers.

3. Do not send out shocking or disturbing content
An email address does not provide information regarding the owner such as age and therefore the content of your emails should always be considered with this in mind. Your emails should always stick to the nature of your company, website, products and/or services.

 

By following these tips you will be able to have a strong and healthy relationship with your mailing list.

Published in Delivery

For your second helping of useful tips to increase your deliverability rates see below:

  1. Make sure the email addresses which have been collected offline have been validated before you add them to your main database; this means your bounce back rate is not affected.
  2. Include a clear and highly visible unsubscribe link in all the email messages you send. Your unsubscribe link should not require any more then two clicks for the person unsubscribing.
  3. The unsubscribe page should include your company branding such as the name and logo.
  4. The link used for unsubscribing ought to process the requests in real time.
  5. All your offline contact information needs to be available for unsubscribers such as phone number and postal address. These requests also need to be processed within a speedy time frame.
  6. Lists need to be keep up to date and current by deleting hard bounces from undeliverable emails.
  7. Soft bounces should be deleted once 3 consecutive emails have been returned and classes as a hard bounce.
  8. Highlight ‘dead’ contacts and recipients which have been unresponsive for a long period of time. After one test email has been sent and failed stop emailing them.
  9. Spot the main ISPs for your marketing campaign in your email contact database and build a quality relationship with them.
  10. Introduce your new recipients and explain your key messages. Clearly explain your opt-in policy and request any suggestions on how to avoid being blacklisted.

For our final batch of top tips for your email deliverability be sure to catch and third and final blog post.

Published in Delivery
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