Displaying items by tag: mailing list

There are numerous methods you can employ to try and encourage people to subscribe to your list, as well as things you will need to carry out to prevent people from wanting to unsubscribe to your list.
It will also be important to avoid any potential problems with the law as well as your ISP (internet service provider). You will find there are several laws and rules which you will need to abide by in order to protect the privacy of your consumers from receiving spam and unwanted emails.
Emailing as a medium for marketing has become extremely popular due to its low cost, which has led to many companies seizing the opportunity to distribute vast amounts of promotional material into peoples email inboxes. However, using an opt-in list enables you to avoid annoying the recipients as they will have chosen to receive the information being sent out. By subscribing or opting-in they have given their consent to be on the list. But, it is essential that you provide a clear opt-out option so they are able to unsubscribe at any time as there may be occasions when an email address has been provided but the owner did not wish to subscribe.
You should always ensure than maintenance is carried out on your list to ensure that it is clean and manageable. There are many different ways in which it can be organised making it an invaluable tool for targeted marketing.
Ensure that you abide by the many different laws concerning email marketing and your business is completely legitimate and clean. You will find that your reputation will become one of your key tools when securing sales. Below you will find 3 things you should aim to avoid when emailing out to your list:

 

1. Keep track of your unsuccessful sends
Your unsuccessful sends are those that do not make it into the intended inbox, and therefore bounce. A bounced email, or undeliverable message, happen for various reasons such as the server used was busy at the time, the recipient email inbox was full or you do not have the correct email address, either misspelled or invalid.
Ensure you update your list by putting a note on all the ones which bounce and then delete the email account from the list. This will guarantee that your have correct statistics and records regarding those who are successfully receiving your material.

 

2. Always provide unsubscribe options
You should always include two unsubscribe options for your recipients, one on your website and one in the actual emails you send out. An unsubscribe request should always be dealt with as soon as possible, because if you do not take them off the list and keep sending out messages they have the right to report you as a spammer, which can lead to you and your businesses getting into quite serious trouble. Being blacklisted by the authorities will result in you losing many current and potential subscribers.

3. Do not send out shocking or disturbing content
An email address does not provide information regarding the owner such as age and therefore the content of your emails should always be considered with this in mind. Your emails should always stick to the nature of your company, website, products and/or services.

 

By following these tips you will be able to have a strong and healthy relationship with your mailing list.

Published in Delivery
Wednesday, 05 February 2014 13:39

Unearth the Secrets of Opt-in Mailing Lists

More and more emails are replacing the somewhat old fashioned mails we receive from the post office. Not only is it better for the environment, it is also cheaper and extremely quicker. An email can be sent in a matter of seconds to anyone anywhere in the world.
Emails are utilised to send out all kinds of material such as newsletters and promotional mails etc, so how would you be able to collate all the email addresses to send out the marketing emails you have? The answer? By using an opt-in list.
An opt-in list is like a directory or database of all the email addresses you are able to send your emails to. Although the idea of finding email addresses seems relatively easy, this is not the case when it comes to thousands and thousands of addresses. It is also important to consider the recipients of the address you have. For example, you would not want the majority of your recipients to be male if you are selling high heels and lipstick.
A strong opt-in list must include information about the email address owner, like a profile. Below are some guidelines on how to build a detailed and strong opt-in list for effective target marketing.

 

Build a website
Creating your own website is far easier now than is used to be. Some of the programs now available simply require you to cut and paste the information you require, like using the regular paint program on your computer.
Numerous website hosting sites are also available, and some of these are even free. By having a site of your own you are able to ask your visitors to register their details or sign a guestbook with any feedback they have when they leave.

 

Think of a promotional offer or free giveaway
This technique is utilised all over the internet, however you need to make sure that your promotion or free giveaway is of something of value to the recipient. But as the saying goes you don’t get something for nothing so make sure it is clear to the reader what they must do to get their gift, whether it be subscribing to your blog, checking a box, or filling out their details in a registration form.

 

Write as much as you can
Some magazines on the internet allow their readers to submit small articles regarding a particular topic to their site. If you are able to do this, do so and then add a link to the piece with information about what you’re trying to promote. Some of the people who read your work may wish to get in touch so always be sure to include your email address.

 

Include a clear and easy opt-out option
It is a sad fact that some people who opt-in to your mailing list may one day wish to opt-out, and some people who are cautious about joining a mailing list might not at all if they see it is difficult to opt-out later one. So be sure to show them that opting-out is just as easy as opting-in.

 

Keep an eye in other strategies
Building an opt-in list is far easier if you find a partner to help you out. This means a split in the expenses and each party is able to share the generated list. It is most beneficial is the partner has a company which is similar to your own as you will have the same goals and interests.

 

Make use of offline methods
Although email marketing is a purely online technique, it would be silly to ignore offline methods of helping you build your opt-in mailing list. Why not set up a small raffle in your local supermarket and place an email address opt-in section in the raffle entry. This would enable you to gather information such as their buying patterns and preferences. Everyone who appears on an opt-in list is a sale prospect, so the more the merrier.

 

So, start building your opt-in list now to enable you to reach people who will hopefully one day become treasured long term customers.

Published in Design
Wednesday, 22 January 2014 13:47

4 Crucial Steps to Build Your Mailing List

The world of online marketing has grown rapidly in the past couple of years, but this is not something new. As more and more businesses have become internet based, the need and desire for a new method of marketing, skills and knowledge all based upon this medium have emerged. As time goes on more and more marketing techniques and strategies are arising and developing to be able to handle the changing face of the business world.
The need for online marketing guides, hints, tips and strategies have significantly grown which has lead to the birth of a new form of business. Although there are many companies which are more then eager to assist you with your website and help you build a clientele, for a cost, there are numerous ways to spread the word about your websites content for a lower price. One of these methods is called Opt-in email marketing, which can also be known as permission marketing.
The clue is in the name. Opt-in marketing requires you to obtain the permission of a willing consumer to subscribe to receive your email marketing material. This can include a newsletter, catalogue and promotional material. The more opt-in marketing mail you send out the higher your chances of securing sales. In order to do this you will need to build a healthy list of contact details of all the individuals who want to subscribe to you opt-in marketing material.
Once you have your list you will find your targeted customer. This will be a good list as they have already shown interest in what you have to tell and sell them as they have already signed up to receive it. A lot of people think that building their lists is a very time consuming task which is going to take a lot of hard work, but it is not the case. All it requires is a bit of patience to follow some proven strategies. By doing this you will both open up your site and your business to an entire new world of highly targeted marketing.
Making the effort to push your business to a new level will result in an increase of traffic and profits.
On the internet you will find numerous sources such as articles and blog posts to advise you on how to build your opt-in list. Although sometimes you might find them confusing, you will see that different people have different approaches and it is all about finding the right one that works for you. However, there are four simple elements which you will find in practically all the advice you read.

 

Install a good web form
Installing a strong web form at the end of your website content may be deemed, by some, as a little too soon to subscribe for a website it is important to remember that the homepage of your site should offer a quick and positive impression. A good web form is not that hard to achieve. Simply write a short statement about how your potential subscriber will be able to see more and receive updates about the website. You should then provide an area where they are able to insert their names and email addresses. This form should then automatically save and send you the data which has been inputted.

 

Have a very impressive home page
Your home page needs to include well written, interesting and relevant articles and descriptions. It should act to capture the interest and attention of the visitors as well as being easy to navigate and use. Not all of your guests will be tech savvy and so it is important to invest in good programming. Although beautiful relevant graphics should be included, make sure not to go overboard. A good mix is to aim for something which is simple but also stylish.

 

Good products and services
Returning customers generally mean more business. Every now and again a satisfied customer will recommend your business to a friend, family member or work colleague. The power of word of mouth and recommendations are invaluable to a company. With more members on your list the more people will know about your success, your products/services and your promotions.

 

Maintain a clean and private list
It is important never to lose the trust of your customers. If you pass on the email addresses you have been provided and they get spammed, the chances are they will unsubscribe almost immediately. It is important to maintain a good reputation, which will only do you well in the future and strengthen the loyalty of your consumers.

Published in Training
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