Displaying items by tag: CPR regulations

May 26th saw the implementation of The Consumer Protection for Unfair Trading Regulation 2008 which made the act of spamming an offence that could result in a two year jail sentence.

However, these CPR regulations also cover far more than just the act of spamming. They have acted to replace previously existing laws and brought in innovative concepts that define dishonest actions, the omission od key details and various other practices which are considered aggressive.

Up to 31 different trade practices have been re-defined and there are additional new rule which limit the employment of the word ‘free’ or companies conducting persistent and unwanted communications via the media of telephone, email and fax.

However, will these new regulations act to reduce the volume of spam arriving in our inboxes? Some more negative individuals have suggested that as the majority of the spam we receive arrives from over seas there will be little if any impact at all of the jail threat.

However, it has also been highlighted that these new regulations could trap legitimate email marketers and therefore far more care and consideration needs to be taken when planning a campaign. There needs to be far more attention to detail to ensure that full permission has been received from all recipients.

It is now vital to investigate how data is sourced when seeking out external contacts, such as how the email addresses had been collected and what information they received when their details were obtained.

Further information on the content of the regulations can be found at this link http://www.oft.gov.uk/shared_oft/business_leaflets/530162/oft979.pdf

Published in Legal
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