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The firm Access Markets International Partners recently published research which has found that approximately 70% of SME’s (small to medium) businesses are actively employing social media websites such as Facebook, Twitter and LinkedIn to assist in promoting their company. However, just tweeting about mundane things, for example, what the MD had for dinner is not going to do much for your business.

Best practice is to utilise social media tools to boost their brand awareness and expose to potential clients and customers.

Read on to discover ten of the most persuasive reasons as to why you should be using social media tools to advertise your company.

  • Think, think, think - The public are becoming far more switched on when it comes to using social networking sites every single day. So, if you want to be seen as current and in the know with regards to technology, you will need to be seen on these sites also.
  • Boost your Search Engine rankings - Social media profiles are currently ranking highly with the large search engines. So, using brand names and your keywords in your profile content will assist you in generating traffic to your social media profile and business homepage.
  • Generate traffic to your site - Regular tweets and status updates to your social network profiles, will significantly increase the traffic to your website. Social media bookmarking tools such as Digg and Slashdot are also able to increase traffic to your site when you post regular articles and blog entries.
  • SEO links - The majority of social media bookmarking websites employ ‘No Follow’ tags which restrict the value of outbound links on their sites. However, there are still numerous social media sites which do allow ‘Do Follow’ tags such as Digg and Mixx. But, the advantages of ‘No Follow’ tags can be seen when people read your posts and then link back to your website.
  • Getting your brand known - Social media websites enable your business to reach as many potential customers as possible, which is one of the most important goals of any company. There have been studies which found that clients need to hear/see a business’s name a minimum of 7 times before they will trust the brand and become a consumer.
  • Monitoring your brand - One of the greatest things about being present on social media sites is that it enables you an extra method of understanding what your present and potential customers need and just what is being said about you. It also allows you a chance to address any negative comments about you or false information being spread.
  • Seek out new customers through friends - Remember not to neglect you own personal social media accounts while managing your business ones. These are fantastic means to post and tweet about what your company has been getting up to so your friends can remember to use your services or refer their friends and family to you.
  • Obtain new customers via business profiles - Posting and tweeting regular updates as to your business activity is brilliant way to spread any important news you may have and engage with trends in your industry. By doing this you will catch the attention of potential customers and then you can act on turning this interest into sales!
  • Social media and Search Engines - Popular search engines such as Google and Bing are becoming more and more interested in ranking posts and indexing from information on social media websites. 
  • Niche marketing - Marketing through social media websites allow you to find and target very specific groups of individual according to their personal likes and dislikes. You will be able to build social media tactics with the aim of reaching them, as well as creating very niche profiles to target different audiences.  
Published in Social Media
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