Displaying items by tag: emailmarketing
Tuesday, 11 October 2011 11:50

Increasing your Subscriber Database


Here are some of Lee's top tips on increasing your subscriber database...

Forwarding your emails to a friend
Every time you send an email you have the chance to grow your subscriber base. This is done when your recipients are encouraged to pass on your message to their friends, family and colleagues.

Useful hints and tips

1. Make sure you include a clear and eye-catching ‘forward to a friend’ link within all of your email campaigns. However, do not simply rely upon your recipients forwarding your email as this does not allow you to successfully and correctly track your open and click through rates.

2. Make sure that the forwarded form of the email has a ‘friendly from’ of the referring friend or else it could end up in their spam folder.

3. It is important that your forwarded email has a ‘referring message’, such as ‘Sarah thought you might enjoy this email’
 
4. Always send test emails. This way you can ensure the forwarded emails appear exactly as you want them too.


5. It is vital to include a ‘sign up’ link in your email to allow the friends of your initial recipients to complete a form which can then be added to your contacts database


6. To grow your recipients base quickly and successfully your email campaign and message needs to be interesting and relevant.


7. Ensure that your message has been designed with the recipients in mind and is something they will enjoy sharing with people they know.

8. Utilizing social networking sites is a must. Use these links to witness an extremely effective and efficient way of spreading your virtual message and making new contacts.

For more ideas on how to increase your database why not call one of the team on 08451770508 and see how we can help you!

Published in Data
Wednesday, 05 October 2011 07:49

How to avoid the spam folder

How to avoid the spam folder


Spam filters can be a real nightmare when you are engaging in an email marketing campaign. However if you follow the 4 key tips below you should find your campaigns have a better success rate.

Overuse of graphics
It is important that you do not ram your email full of images. Ensure that the bulk of your core message is communicated to your audience in readable text.

Colours and fonts
The saying ‘less is more’ is true when it comes to avoiding spam. Stick to simple and attractive fonts, text colours and links.

Suspicious subject
Make sure your message is clear. Email filters are not fans of suspicious subject titles, especially those which include danger words such as ‘free’ and ‘special offer’ and therefore should be avoided at all costs. Exclamation marks are also something to give a wide berth.


Selecting links
Do not use links which are not necessary. Keep the number of links you use relative to the word count in your email and also guarantee that they work before sending it out. 

If you have any questions or require more information please do get in touch with one of the team here at Mail Magic on 0845 1770508 or email me personally at Lee@mail0magic.co.uk

Published in Spam

Top tips for constructing your HTML emails part 2

 

Here are some more great tips to help make sure you get the most out of your email marketing design.

 
You can’t check enough

 

Once you think your email is word perfect ask someone else to proof read it and check it against all the brand guidelines. Ask them to ensure all the links are working and that they lead to your desired destination. It is also vital that all your contact details are correct and there is an ‘unsubscribe’ function visible.

 

Perform test sends

 

To see exactly what your intended audience will see perform test sends, especially to the different web based emails including Yahoo, Hotmail and Gmail – Do they arrive in the correct folder? Do they look like you want them too?

 

Track your response rates

Although it is very interesting to monitor the response figures to your emails, you can also utilize them to make small amendments to the content, the times in which the emails are sent to see how this influences your open and click through rates.

 

Forward plan regarding your design

 

Try to select a template design which is able to be re-used. This will help you to build brand recognition by keeping particular sections similar, such as a feature like a blog feed or promotion. The discipline of planning ahead will also help you to keep your emails short and snappy, packed full of interesting and relevant information.

Published in Design
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