Displaying items by tag: tips
Wednesday, 20 November 2013 13:44

Ten top start up tips

Excited about embarking upon your very first email marketing campaign but unsure where to start first?
See our top ten tips for email marketer newbies to help you construct a strong campaign and see exciting and positive results:

1. Permission
In order to comply with the Data Protection legislation you must make sure that your email campaign is permission-based, meaning that you have to have the customer’s consent for you to contact them. Build up your contacts database by collecting emails from potential customers at every single opportunity such as networking events and exhibitions.
2. Plan
Consider the main aim of your campaign. Do you want to boost sales? Build brand awareness? Promote new offers? How are you going to achieve these goals?
3. Calls to action
Ensure you include at least one call to action in every email you send out. These can come in various different forms such as downloading promotion vouchers or subscribing to a blog or e-newsletter.
4. Links
Be sure to embed correctly working links on your website allowing customers to find out more information regarding your specific offers. These links will also allow you to keep track of click-through rates enabling you to monitor the campaigns success.
5. Subject link
Your subject line needs to be carefully planned as it will have a huge sway on whether or not your target audience open and read the emails. It needs to be short and to the point and avoid the use of capital letters, exclamation mars and danger words such as ‘FREE’.
6. Design
It is vital that the design of your email works. Using an HTML design will enable your email to have a professional look, but if this is not done correctly it will not appear correctly across the various different inboxes and perhaps get banished to spam folders.
7. Target your audience
Applying the process of targeting enables you to adjust your email campaign to make sure that you are sending the most appropriate content to the right people at the most opportune time. Amending your email content to the different target groups will have a significant impact on your success rates.
8. Experimentation
Don’t just stick to your original email design. Play around with subject lines, links, images, and see what happens. Use the method of split testing to see how adjustments affect your recipient responses and amend your emails accordingly.
9. How deliverable are your emails?
You will find that one of the main hurdles you will face is actually having your emails arrive safe in your customers’ inbox. ISPs automatically delete a vast amount of emails each day so make sure you select an email service provider with high deliverability rates.
10. Measure
Always measure your campaign rates. By tracking how many emails you have sent and which ones were opened, which links were clicked on and within which email they were located, you can adjust your next campaign with these results in mind.

Published in Training

Finally, see below the third and final installment of our quality tips on how to increase the deliverability of your email messages.

  • Always contact an ISP whenever you receive a bounced back email with a black list message attached. Get the name of the contact to speak to them about the listing. Keep a copy of the message to send to them. Be fully prepared to explain your specific policy and ask their advice on how to avoid further black listing.
  • Think about subscribing to a Delivery Monitoring Solution which is going to provide you with constant monitoring of your reputation and black list status. It will also give you snap shots of authentication levels.
  • ESP’s provide their services by default. Using an Email Service Provider to send you emails enables you to benefit from their reputation, accreditation and ISP relationships.
  • Select an ESP such as Yahoo, Hotmail or AOL which is signed up to feedback loops. These loops will send an unsubscribed email to your database whenever the recipient of your email clicks the ‘report spam’ button.
  • Check and check again that the content of your email is not going to be caught by spam filters.
  • Utilize a spam filter to check your content and analyse the findings.
  • Employ an ‘inbox preview’ application to check how the content of your email appears within different ISP inboxes. However, do not use large images which can be scanned by a spam filter.
  • Steer clear from using many different colours, fonts and sizes regaring your text and links.
  • Avoid using a large amount of links within each email. Keep the number of links relative the amount of words you use within is message.
  • Try not to use suspicious subject lines. Keep the title clear and straight forward but avoid including words such as ‘free’ and ‘special offer’ as well as capital letters and exclamation marks.

So there you go, thirty high quality top tips for you to apply to your email marketing campaign to ensure that your deliverability is a high as it can be.

Published in Delivery

For your second helping of useful tips to increase your deliverability rates see below:

  1. Make sure the email addresses which have been collected offline have been validated before you add them to your main database; this means your bounce back rate is not affected.
  2. Include a clear and highly visible unsubscribe link in all the email messages you send. Your unsubscribe link should not require any more then two clicks for the person unsubscribing.
  3. The unsubscribe page should include your company branding such as the name and logo.
  4. The link used for unsubscribing ought to process the requests in real time.
  5. All your offline contact information needs to be available for unsubscribers such as phone number and postal address. These requests also need to be processed within a speedy time frame.
  6. Lists need to be keep up to date and current by deleting hard bounces from undeliverable emails.
  7. Soft bounces should be deleted once 3 consecutive emails have been returned and classes as a hard bounce.
  8. Highlight ‘dead’ contacts and recipients which have been unresponsive for a long period of time. After one test email has been sent and failed stop emailing them.
  9. Spot the main ISPs for your marketing campaign in your email contact database and build a quality relationship with them.
  10. Introduce your new recipients and explain your key messages. Clearly explain your opt-in policy and request any suggestions on how to avoid being blacklisted.

For our final batch of top tips for your email deliverability be sure to catch and third and final blog post.

Published in Delivery
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