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By featuring a newsletter ‘sign up’ on your website homepage you can effectively grow your database by transferring anonymous website guests in to ‘opt-in’ contacts. However, convincing a…
By Lee Callender:
Tuesday, 20 December 2011 17:48
| Catagory: Data
A lot of email marketers are curious about experimenting with the use of video within emails. Although this can create some outstanding and terrific effects, in reality the…
By Lee Callender:
Thursday, 13 October 2011 09:54
| Catagory: Design
An opt-in database is the backbone of any successful email marketing campaign, regardless of whether it is a contact base of your target audience or business-2-business.Key hints and…
By Tom Collins:
Wednesday, 12 October 2011 14:16
| Catagory: Data
A vital part of your campaign process should be to split test your subject lines. The process of split testing is to create two different subject lines and…
By Emily Adams:
Tuesday, 11 October 2011 12:16
| Catagory: Delivery
Here are some of Lee's top tips on increasing your subscriber database...Forwarding your emails to a friendEvery time you send an email you have the chance to grow…
By Lee Callender:
Tuesday, 11 October 2011 11:50
| Catagory: Data
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