How It Works

Mail Magic has been strategically designed so that the end users need’s are very much in mind. Before we decided on how the email should look, we undertook research into computer systems which are currently in use by our customers. From the research we found that approximately 95% of users were comfortable and familiar using the Microsoft Word interface and with this in mind we started to create the email editor. You will see that we made the system as functional as possible with all of the icons being clearly displayed and in the same order as you would find them within the Word program.

Whilst you are creating your email on an interface you are comfortable with, Mail Magic is developing the format of the email so that your customers will receive the email in html form which will help your campaign be significantly more successful.

The email editor allows you to input images and text in any combination you wish, allowing you the flexibility to try different styles and layouts to compare the results from your clients. You have the ability to personalise emails to a specific audience, for example you may want your email to address the person or company by name which can result in a more effective campaign.

If you would like us to create you a header and footer for your email campaigns, then please take a look at our product page.

Once you have created your email, its time to upload your targeted data into Mail Magic and uploading your data safely and securely into Mail Magic couldn’t be simpler. Simply follow the instructions on how to create a group and then upload your CSV ( a version of XL) file. Once Mail Magic has your file and you have followed the steps to match the fields, your data will be held securely on our server ready for you to use.

If you upload multiple lists into Mail Magic and an address appears simultaneously on more than one list, only one email will be sent to them to ensure total professionalism.

You can add people to groups and take them out as you see fit. You can also divide them down by products or services, buying patterns, postcodes and view the bad email addresses within your lists, as well as those people who have chosen to unsubscribe from your mailings.

Unsubscribing and keeping the right side of the law is something Mail Magic identifies as a major worry for the client when sending targeted mail shots. Therefore if someone chooses to unsubscribe from your mailing, their email address is instantly flagged and you can no longer send emails to them.

Now you have created your campaign and Mail Magic has delivered your message effectively it's time to analyse the results. With the clever tracking software developed for Mail Magic you are able in real time to track which of your clients/prospects opened the email, and the time and date they did so. By looking at this information over a period of campaigns you can build up a specific time and date when your emails will achieve the best results.

Because Mail Magic works in real time, as your clients/prospects opens the email, you can receive an alert letting you know who is reading your email at any given moment. This highly effective tool allows you to call a client when they are reading your information on the screen, and our research show that a client is 80% more likely to take your call if they are looking at your information at the time of your call. It also means you know they have read your information so you have something of relevance to open the conversation with.

When you create the template you can create a series of hyperlinks to a website of your choosing. One of our clients uses this facility effectively by sending people to the relevant products page within his own website. For example he send out an email with 3 different products on, each product has its own hyperlink back to the relevant page on his website. By undertaking this simple process of linking products to different pages he can track which products his clients are interested in by exporting the results and using this informtion as research can build more effective campagins.

Auto-responders can be set up with a wider range of the same product or a related product. An example of this would be a client who sends out a campaign with a premium TV on and a budget TV set on, if the receiver clicks on the premium TV he automatically gets another email with more premium TV’s on but with no budget TV’s on. This means your marketing is becoming more specific after every campaign you send.

Our tracking facility also allows you to be notified if a recipient forwards your email onto one of their clients or a different department. All results can be broken down by group, so for example if you attend a trade show and buy some data, Mail Magic will tell you the open, read, failed, bounced, and click through rates for both the trade show and the bought data.

Along with statical analysis, Mail Magic also produces the results in graph format which are great for both presentations and an overview of how your campaigns are going.

We also provide a strong library of documents to help you get the most out of your email campaigns, for example take a look at our advise on beating spam filters.