Advanced Seminar
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Our advanced email marketing seminar is aimed at people that are already using email marketing but are not achieving the kind of results they think their investment of time and money deserve.

You'll learn how to:

  • Plan and execute effective email campaigns from initial concept to analysis
  • Best practice frameworks for email marketing
  • Identify the most suitable email marketing tools for your campaign
  • Integrate your email campaigns with your other marketing activities
  • Design of email marketing messages
  • Improve the link between social media and email marketing
  • Use A/B and multi variance testing to improve your emails
  • How to optimise your landing pages
  • Segment your data for better response rates

Who is delivering the course?

The course is presented by one of our experienced email marketeer’s whose experience and knowledge has been built up through the delivery of thousands of campaigns across a wide range of industry sectors. You will be provided with a course pack containing copies of the presentation slides used and more detailed information on the topics covered.

Topics covered include:

  • Keeping email marketing in perspective
  • The latest email marketing technologies
  • The best way to collect data for effective email marketing
  • CRM integration
  • Email and social media
  • Segmentation for better results
  • Version testing
  • Landing page optimization
  • Analytics and email marketing

Who should attend:

To get the most out of this training course you will have a good understanding of email marketing and the laws that surround it. You will be engaging with either prospects or clients via email on a regular basis and have example you can bring with you so we can develop your campaigns on the day.

This course is fast paced and spread over a full day (refreshments and lunch will be provided). Everything you need to get the most out of the course will be provided so all you need to do is get a good nights sleep the night before and make sure you arrive on time!

The course will start at 9am prompt and finish between 3.30 and 4pm with the course leader being available for questions until 4.30pm

If you have any questions please do get in touch.