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A Beginners Guide to Email marketing seminar is aimed at people that are either considering using email marketing for the first time or have dabbled in it but really need help to getting to grips with the basics of creating campaigns.

You'll learn how to:

  • Manage and grow your mailing lists
  • Understand the technical challenges of email delivery
  • The benefits of sending both HTML and Text only emails
  • Avoid being classed as spam and stay within the law
  • Develop an email strategy to meet your business objectives
  • Design campaigns that enhance your brand and deliver results
  • Track the effectiveness of your campaigns and show their value
  • Test and refine your campaigns for maximum impact

Topics covered include:

  • Introduction to email marketing
  • Guide to the rules and regulations
  • Data management best practice
  • Maximising email delivery
  • Planning, strategy and objective setting
  • Creating relevant and engaging content
  • Designing emails that deliver results
  • The Importance of personalisation
  • Integrating email with other activity
  • Handling responses
  • Generating sales form your campaign
  • Tracking and reporting results
  • Analysing and improving performance

Who is delivering the course?

The course is presented by one of our experienced email marketeer’s whose experience and knowledge has been built up through the delivery of thousands of campaigns across a wide range of industry sectors. You will be provided with a course pack containing copies of the presentation slides used and more detailed information on the topics covered.

Who Should Attend:

People who are looking to use Email Marketing as part of their future marketing strategy. You should have an idea of the message you are looking to send but be looking for help on the best way to deliver your message via email.

This course will cover all of the basics of email marketing, and you will leave the course with a clear 'to do' list to help you implement the things you learn on the day.

The course will start at 9am prompt and finish between 1.15 and 1.30pm with the course leader being available for questions until 2pm.